Journal & Musings

At my last webinar, someone asked me this: "I run social media marketing for different brands. My face is everywhere for them. How do I build a personal brand that is separate from all of that, while still being me in it?" It's the question I get the most. So here's my answer. Stop trying to exist as one thing. We are not unilateral as human beings. You are a friend to your friends, a sibling to your siblings, an employee to your boss. None of those versions of you cancel each other out. They just show up when they're needed. Your personal brand works the same way. Take the burden of defining yourself as one thing off your neck. You are allowed to be multiple things. When you need to close a sale, show up as the person who knows their stuff. When you're sharing publicly, share whatever part of you you want to share. Both are valid. Both are you. Here's what that looks like practically........

One of the things the devil does is to bring the right information to us prematurely. He shows us a glimpse of what is possible or ours already and gets us to move before God wants us to.

The world subconsciously advises us to be on our toes, rushing everything with the fear of missing out!

And clarity births direction. Direction, ultimately, births success. Why care about articulation? Because you need to learn to think.

A brand is the perception people have about you; the same applies to a personal brand. At the inception of your business, the first set of users will be people who know you.

A brand is simply the perception people have about you or your business. Nothing more. Nothing less.

Don’t build what you can borrow. If you’re starting a food business today, your first priority isn't a custom website.

This quote should be the non-negotiable attitude for every leader. You cannot drive execution if the people doing the work don’t feel valued.

Everyone says 'niche down,' but no one really explains what that means. Niche down on your story. What is your advantageous knowledge?

The perfect plan, sadly, is often a lie we tell ourselves to avoid the first rep and the first rep is what gives us any real data.

It comes from telling your story honestly, allowing all the versions of you to exist in the same narrative.

At the end of each day, take a few minutes to ask yourself, “What’s the most story-worthy thing that happened today?”

Start writing one way or the other, Write what comes to your head, write how you feel, write it unstructured.

Most people wait until they feel "ready" to build a personal brand. They wait for the right title, the right follower count, the perfect story. But here's the truth: your brand is already forming — the only question is whether you're the one shaping it.